I.Am clothing aims to fill the gap created in an industry where mass production consumes each person's need for individuality," says will.i.am
My designer feature for the month is Will.i.am. Will.i.am from the Black Eyed Peas was a former L.A.'s Fashion Institute of Design and Merchandising student. In 2001, he began designing his own signature clothing line, i.am, which made its debut in 2005. Last year he collabed with Blue Holdings to design a premium denim line, i.am Antik.
He spent over four years in between touring, music videos and producing working on his clothing line. His collection consists of " blazers, waistcoats, skirts, pants and scarves, all incorporating the funk of will.i.am's music". He works diligently on his line with his business partner Lor-e Phillips whom is the stylist for Black Eyed Peas. Their current collection will be exclusively at Hard Rock Hotel Boutiques across the country.
They have also created a uniform line for the staff at the Hard Rock Hotel and Casino. They have 27 different uniforms for casino staff, cocktail waitresses, who are wearing bustiers and miniskirts and card dealers decked out in shirts with a Hard Rock tattoo print.
I love celebrity designers who really are designing for the love of it and not the just the dollar.
Way to go, Will.i.am, you're one talented guy!
Let me know how you feel about celebrity designers, nah or yay?!
"What tries to limit me, only makes me Stronger!"