Thursday, May 8, 2008

Designer Feature.......WILL.i.AM

I.Am clothing aims to fill the gap created in an industry where mass production consumes each person's need for individuality," says

My designer feature for the month is from the Black Eyed Peas was a former L.A.'s Fashion Institute of Design and Merchandising student. In 2001, he began designing his own signature clothing line,, which made its debut in 2005. Last year he collabed with Blue Holdings to design a premium denim line, Antik.

He spent over four years in between touring, music videos and producing working on his clothing line. His collection consists of " blazers, waistcoats, skirts, pants and scarves, all incorporating the funk of's music". He works diligently on his line with his business partner Lor-e Phillips whom is the stylist for Black Eyed Peas. Their current collection will be exclusively at Hard Rock Hotel Boutiques across the country.

They have also created a uniform line for the staff at the Hard Rock Hotel and Casino. They have 27 different uniforms for casino staff, cocktail waitresses, who are wearing bustiers and miniskirts and card dealers decked out in shirts with a Hard Rock tattoo print.

I love celebrity designers who really are designing for the love of it and not the just the dollar.
Way to go,, you're one talented guy!

Let me know how you feel about celebrity designers, nah or yay?!


"What tries to limit me, only makes me Stronger!"


Anonymous said...

Hi , i am soo hooked on ur blog.
i read it every week, so please keep me inform.

I will say "NAH" to celebrity designers just because i feel that its not really them comming up with the idea,just apointing the designer(s), who truly are comming yup with the real deal.. so Nah for me ... love u lots ...

Lady of Mayhem said...

Thanks for the love!!

I am so back and forth because who knows if they really wanted to be a designer before they became a celebrity but there are some celebrity who are banking on their popularity!